1. Understanding Cookies

Cookies are small text files used to store unique identifiers and information on web browsers, phones, and other devices. 

We also utilize similar technologies—including device identifiers and data stored on your web browser—and collectively refer to all these technologies as "cookies" within this statement.

We deploy cookies to enhance, protect, and improve our services by performing essential functions such as personalizing content, measuring advertisement effectiveness, analyzing user behavior, and ensuring a safer browsing experience. 

The specific cookies we use may vary based on the particular services and websites you access.

2. Types of Cookies Utilized

1.Essential Cookies:

These cookies are strictly necessary to provide access to our website and services, and to enable fundamental features, such as maintaining shopping cart functionality. 

Disabling these cookies will prevent us from fulfilling your requests.

2.Performance and Functionality Cookies:

These cookies collect data on how you utilize our platform, allowing us to recall your choices while browsing (e.g., region selection). 

The information gathered helps us optimize our website for ease of use and does not personally identify you. Opting out may limit access to certain features.

3.Analytics and Customization Cookies:

These cookies aggregate information to help us understand usage patterns, measure the effectiveness of our marketing campaigns, and customize the website layout. 

Disabling these may restrict certain site functionality.

4.Advertising Cookies:

These cookies collect data on your browsing and shopping history to deliver more relevant advertising messages. 

They serve to prevent repetitive advertising, ensure proper ad display, and, in some cases, select interest-based advertisements. 

We may share this data with third parties to deliver tailored advertising.

5.Social Networking Cookies:

These enable users to share our website content via third-party social networking platforms. 

They may also be used for advertising purposes by those third parties.

3. Third-Party and Vendor Cookies

You may encounter cookies placed by external third parties on our websites. 

For instance, our e-commerce vendors may utilize cookies during online transactions. 

We may also permit third parties to place cookies to track your online activities across different sites to deliver targeted advertisements, which may include remarketing services for our products you have viewed.

4. Managing Your Cookie Preferences

Your web browser or device typically offers settings that allow you to control whether cookies are set and to delete existing ones.

Impact of Disabling Cookies:

 If you set your browser to reject all cookies, certain personalized services cannot be provided to you, and you may not be able to take full advantage of all website features.

Default Consent: 

If you continue to use our website without altering your browser settings to disable cookies, we interpret this as your consent to our use of cookies and the continued downloading of cookies onto your device.

5. Online Advertising and Tracking

We participate in programs, such as the Adobe Marketing Cloud Device Cooperative, to better analyze how you interact with our platforms across different devices and to deliver promotions tailored to your preferences. 

Information on how such services operate and instructions for managing your preferences are generally available through their respective portals.

6. External Links and Third-Party Sites

The Shopfad website may contain links to external sites. 

If you navigate to one of these sites, we advise you to review that site's individual privacy policy. 

Furthermore, if you accessed our website via a link or banner on another site, that originating site may collect information from visitors. 

We recommend referring to their privacy policies to understand their data collection practices.

7. Changes to This Policy

We may periodically revise this Cookie and Online Advertising Policy to align with new technologies, industry best practices, and evolving regulatory requirements. 

Most changes are expected to be minor and will become effective immediately upon posting the updated policy. In cases where changes are significant, we will provide a more prominent notice.

Your continued use of our products and services after the effective date of a revised policy signifies your acceptance of the new terms. 

If you do not agree, please Contact Us to close any account you may have created and refrain from using our products or services.

8. Do Not Track Signals

Some browsers offer the ability to transmit "Do Not Track" (DNT) signals. Please note that we do not currently process or respond to DNT signals. 

Instead, we adhere strictly to the standards detailed in our overarching Privacy Policy.